Performance Marketing Executive – Lead Generation

Unique Recruiters
Full-time Executive

Sector 48, Gurgaon

30,000 to 40,000

Posted 15 hours ago

Job Description

We are looking for a Performance Marketing Executive to own and optimize digital lead-generation engine across Meta Ads, Google Ads, and LinkedIn Ads. The role is focused on driving qualified leads for modular kitchens, wardrobes, furnishing, and other interior and home solution services through structured performance campaigns, funnel-based journeys, and rigorous analytics.

The selected candidate will work directly with the Founder / Marketing Head and play a key role in scaling a premium home interiors brand.

Requirements

Must-Have Qualifications and Skills

1. 2 to 5 years of hands-on experience in performance marketing with a strong focus on lead generation.

2. Proven experience running and optimizing campaigns on Meta Ads, LinkedIn Ads, and Google Ads with clear CPL and lead targets.

3. Solid understanding of marketing funnels, attribution basics, landing page conversion principles, and lead quality optimization.

4. Ability to manage budgets efficiently and prioritize campaigns based on performance.

5. Strong analytical mindset with comfort in reading dashboards, metrics, and performance reports.

6. Basic understanding of B2C or B2B marketing and service-based businesses; experience in interior, home services, real estate, or related sectors is a plus.

7. Working knowledge of pixel tracking, UTM tracking, and basic conversion measurement.

Benefits & Perks

1. Good creative judgement with the ability to identify and recommend relevant creatives for social media content and paid ad campaigns. 2. Experience running LinkedIn Ads for high-ticket services. 3. Basic graphic design skills using tools such as Canva or Photoshop or similar tools. 4. Simple video editing skills for short-form ads or reels are an advantage. 5. Exposure to CRM or lead management tools for tracking campaign leads. 6. Experience creating or optimizing AI-enabled content for digital marketing campaigns, including AI-assisted copywriting, content ideation, creative variations, or workflow automation. 7. Familiarity with GA4, Google Tag Manager, or similar analytics tools.

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