Find prospective leads
“Data Mining is basically used in generating leads to find the potential lead.”
Nowadays, we can easily generate leads through internet as there are many people on the internet that contains the information about people who might be interested in your product and services. With the help of Data Mining we can easily find these people and organize their names and details and other required information into a spreadsheet or CRM software.
Here are a few ways to use data mining to find potential buyers.
Check in on the competition
Your competitors are targeting the same people you want to sell to. Take advantage of the competition’s hard work by scraping their community portals, forums, online reviews, and social media accounts.
Note: “scraping” is a term that refers to a software tool extracting data from a webpage or database..
Find location-based businesses
If you’re targeting a specific type of business in a certain location, you can scrape popular business directories to get a neatly formatted list of every business in the area.
Here are a few listing directories you can scrape to find this information:
- Local Facebook groups
- Local township directories
- Industry association websites
Find event attendees
Attending events and conferences is a popular way to generate high-quality leads. But you don’t have to go to the event to gain access to the people attending.
Many event websites keep a detailed list of every person attending, complete with their contact information and the businesses they represent. Scraping the website of an event your target market will be attending can bring you a lot of prospective leads in a very short time.
If you don’t have any events in mind, a quick Google search should help you out. Just search “[Industry] Conferences [Current Year]” or something similar, and you’ll have a bunch of scrapable event websites right at your fingertips.
Find patterns in your data
You don’t always have to look outward to find new leads.
If your company has built up a substantial collection of data over the years, you can unleash a data mining tool to find potential customers in your website visitors, social media following, customer database, sales history information, and other internal data sources.
Combing through internal data can also help you qualify leads you’ve already generated, as well as update old lead entries with new information.